A Brand New Olympic: A Clearer Course for The Future
Over the years, the company has evolved significantly. New markets have emerged. Operations have become increasingly advanced, and today Olympic operates one of the world’s most modern fleets, serving industries ranging from fisheries and offshore energy to offshore wind and emerging ocean industries.
As the business evolved, it became clear that the brand no longer reflected the company Olympic had become.
Together with branding agency KIND, Olympic therefore embarked on a strategic brand transformation. The ambition was not simply to modernise the company’s visual identity, but to define a clearer market position, strengthen its differentiation and create a brand ready for the next chapter of the company’s journey.
The result is a new brand platform built around a clear ambition:
To be a leading force in complex maritime operations, combining world-class people, advanced technology and responsible operations at sea.
This strategic foundation has been translated into a new visual identity, communication platform and behavioural framework.
At the centre of the communication platform is the brand slogan Conquering Currents — reflecting Olympic’s ability to navigate constant change, master complexity, and stay ahead in a rapidly evolving maritime industry.
Supporting this is the dynamic messaging platform Navigating with…, enabling Olympic to communicate consistently across innovation, sustainability, customer collaboration and operational excellence while reinforcing the company’s ability to navigate complexity with confidence and purpose.
For CEO Stig Remøy, the rebranding represents something much bigger than design.
Generation after generation, we have lived from the sea. I wanted to become a fishing skipper, and I quickly realised that success depends on having great people around you. The next thing I learned was that technology is essential if you want to stay ahead."
He believes the timing could not have been better.
Now was the time to set a clearer course with a new brand and a clearly defined set of values. We are rebranding because we need a clearer understanding of who we are and where we are going. We are pioneers heading towards the future. Olympic will continue to be a leading force within complex maritime operations."
The transformation is equally about culture.
Through a shared set of values, behavioural principles and the philosophy We Are Olympians, the new brand provides a common direction for the organisation and reinforces a culture built on collaboration, continuous improvement and pride in solving some of the industry’s most demanding maritime operations together.
Looking back, Remøy reflects on Olympic’s journey with pride.
"From the young man who first went to sea to leading an international technology company within offshore operations today, it has been an incredible journey. I have never been more proud of Olympic than I am today."
The transformation was developed in close collaboration with KIND, the Norwegian branding agency named Global Agency of the Year by the World Brand Design Society for five consecutive years.
Rather than simply creating a new visual identity, the collaboration focused on defining Olympic’s future position and building a brand designed to guide strategy, culture and communication for decades to come.
The result is more than a new brand. It is a clearer course for the future.
